Lady Gaga's Long-Rumored Beauty Brand Has Arrived

Lady Gaga’s beauty brand is coming and you’re gonna go “gaga” over it! Haus Laboratories is the name of Gaga’s new beauty line and it will be available exclusively on Amazon. Gaga posted a teaser video for the brand on Tuesday with music by Blood Pop and Tchami along with various beautiful people. Gaga told Business of Fashion that the line was inspired by her early days as a singer in Lower Manhattan and says the brand wouldn’t “drive insecurity of fear into people,” instead it's “about liberation.” Pre-orders for Haus Laboratories start July 15th and the line will launch in September, hopefully with new music from Mother Monster.  

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