Blackpink' Rosé looks heavenly in her new Saint Laurent campaign.
On Monday (June 29), the French fashion house unveiled its Fall 2020 campaign revealing the New Zealand-born superstar as the brand's new ambassador.
In the brand's latest video advert shot by the iconic David Sims, the blonde-haired bombshell models an array of items from the brand’s seasonal collection, including an off-the-shoulder black lace minidress, matching thigh-high boots and topping off her look with a silver bracelet. Rosé also strikes a number of alluring poses as “Shut Me Down” by Rowland S. Howard soundtracks the dreamy, black-and-white visual.
Additionally, the brand shared images from the 23-year-old pop star’s monochromatic photoshoot with creative director Anthony Vaccarello. In those pics, Rosé models another stylish ensemble, like a cheetah-print blouse and black trousers.
Speaking of becoming the newest face of Saint Laurent, Rosé told Elle Korea: "I still can’t believe that I’m a global ambassador, representing a brand that I’ve thought was really cool for a long time. It’s an honor. I also got close to creative director [Anthony] Vaccarello, and I’m learning a lot from his creativity, expertise, and humanity. It’s amazing to be able to work with such a wonderful person."
Rosé’s global ambassadorship announcement comes just days after she and her fellow Blackpink members — Lisa, Jennie and Jisoo — shattered a major YouTube record with the release of their latest song and video, “How You Like That.” As previously reported, the song’s music video premiere garnered 1.65 million views, ousting previous record-holders, BTS, who previously set the bar with the 1.54 million views with the visual debut of their song “On.”
Photo: Getty Images