Pop-Tarts pop-up store now open in Times Square

Brace yourselves, sugar lovers: The Pop-Tarts Cafe is officially open in Times Square. 


Decked out in blue and white to echo Pop-Tarts packaging, the shop employs the toaster pastries in dishes like personal Pop-Tarts pizzas ($8), Tarty Tacos ($9) and Birthday Fiesta Nachos ($9), but those savory-sounding items are actually just desserts in disguise: Crumbled Cookies & Creme Pop-Tarts sub in as the "ground beef" in the tacos and the Brown Sugar Cinnamon variety acts as the crust for the pizza.


"Burritos" consist of chopped Pop-Tarts wrapped in a crepe with fillings like torched marshmallows with semi-sweet chocolate or banana slices with salted caramel sauce. There are even "salsas" (kiwi, strawberry) to dip them in, as well as a frosting "sour cream."


On the more traditionally sweet side, you can get loaded milkshakes, tiramisu and cake pops.  You can even toast your Pop-Tart to your desired goldenness at a special toasting station.


The Pop-Tarts cafe will be open from 8am to 11pm daily at the Kellogg’s NYC shop until this Sunday, February 26th. 

Sean 'Hollywood' Hamilton

Sean 'Hollywood' Hamilton

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